I left an established agency in Cape Town last year to start my own boutique agency. It was filled with lots of "omg what am I doing?" and "this is never going to work" and general negative affirmations. I was very sad to leave a big part of the career I built as a Copywriter & Social Media girl behind and literally start from the bottom again. And the first month almost killed me, financially, emotionally and physically. Then something amazing happened, I landed my first client who then referred me to my second client and who is now a happy client amongst my 6 clients!
Advertising is tough, the small agency landscape is strewn with people offering to do the work for less, faster and attached to false promises. But I can tell you this, comparison is the thief of joy. If you work hard and deliver a good service to a small bunch of people, those people soon become a medium-sized bunch of people. This has meant many late nights, agonizing deadlines and coffee.
I'm happy to have come out of the last few months with a smile on my face and the knowledge that the rewards make it all worth it. This is my baby, my creative energy, my project to grow as much as I am capable of making it grow, and that is worth all the near-meltdown moments*.
So far we've designed some amazing campaigns, written advertorials, updated Facebook and Twitter pages for brands and consulted for some top digital agencies in Johannesburg and Cape Town.
2014 is the year of the small agency (ok so I've declared it that and it is in no way based on any research article)and I'll be updating you on all things Copywriting, Design and Social Media.
If you want to take a peek at my pretty little thing, it's here:
www.wordbox.co.za
*Sprinkles glitter and hopes for the best*.
*Meltdowns are often just the lack of tea and a biscuit.
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