Back in the day it was always an unsaid rule that bridesmaids should look hideous on the wedding day, so as to not 'outshine' the bride. But that was back in the day. I think bridesmaids should be gorgeous, they are after all the special people in your life. I have chosen short dresses for my pretty girls and although simple, the dresses are chic and sexy. The irony is this: when you make your girls look terrible (fuchsia ruffles come to mind) you draw attention to them rather than detract. Your entire wedding party should look amazing, because when bridesmaids feel amazing, they'll be more inclined to want to help with your 'bride-zilla' demands. I'm talking about me, can you tell?